salespeople misdealt: Take Rental Marketing to the Next Level with Syndication

Thursday, December 27, 2012

Take Rental Marketing to the Next Level with Syndication | Real ...

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The rental market today is very competitive, which means it?s more important than ever to get your listings in front of renter eyeballs. It?s hard to reach lots of renters all on your own, but with the help of listing syndication, you can have far greater web exposure and reach the people and geographical areas that you normally couldn?t afford on your own. Syndicating your listings connects you with more renters, but how do you go about selecting the right one for your needs? When you shop for websites to syndicate with, here are some key items you should look for to ensure your rental success:

Ease of Use

This should be a no-brainer when it comes to selecting the syndication site that works for you. Syndicating your listings should be as easy as selecting the ?syndicate? box in your user account. Your time is valuable, and in addition to adding value to your marketing efforts, the syndication process should be a one-time, quick and easy process.

Automatic Updates

When you change anything in your listing on the back end of your website or property management software, you shouldn?t have to go anywhere else to update it. A good syndication provider will provide you with automatic updates, which means that whenever you update photos or listing details on your apartment marketing software, those changes will automatically post to their sites. You should only ever have to enter a listing just once.

Lots of Unique Visitors and Large Reach

Before you sign up with any syndication website, you want to make sure it?ll give you maximum value by putting your listings in front of millions of renters. Your own marketing expertise might draw in hundreds of visitors, but your syndication provider should put that in the millions. How many visitors does the site receive per month, or per week, and how many of those are renters? Which websites will your listings be seen on? Be sure that your listings will be seen on major high-traffic sites where renters are looking.

Mobile Traffic

Renters are increasingly searching for their next home on their mobile device. As smartphones and tablets become more commonplace and affordable, having listings that are accessible by mobile device will keep you on top of the game. A syndication provider that has a mobile app where you can advertise listings will open the door to more leads.

As a rental professional, you want your ads attract qualified leads. Your syndication provider should ultimately make sure your listings are seen by a large, qualified audience of renters while allowing you to maximize your time and money.