Facebook Adds In-Game Offers Option For All Developers, Hoping To Further Diversify Revenue

Facebook has just started letting any developer on its platform run advertising offers that pay out directly in the native currency of their games. Let's say you're playing Ravenskye City, a new simulation-exploration game from Lolapps, and you want to get some more of its Skye virtual currency without buying Credits. You can now take a selection of offers -- signing up for a Flixster movie account, for example -- just by clicking through the "Earn Skye Credits" interface. This is a big deal for many developers, because for the past year or so Facebook has restricted in-game, native curency offers to only the largest companies on the platform. That is, Zynga, EA's Playfish, Playdom, and a few of the others who had signed on to the exclusive five-year commitment to use Facebook Credits as their exclusive virtual currency in games.

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